"Fleischmann's Recipes: Excellent Recipes for Baking Raised Breads" booklet
Recipe booklet published by The Fleischmann Company in 1916 featuring baking tips and recipes using Fleischmann's yeast.
- Creation: 1916
- Fleischmann Company (Organization)
The Fleischmann Company, also known as Fleischmann’s Yeast, was founded by Jewish-Hungarian immigrant brothers Charles and Max Fleischmann. In circa 1868, the brothers arrived in Cincinnati, Ohio and partnered with James Gaff, an American businessman, to build a manufacturing plant where they put Charles’ experience in yeast production to use. To increase demand and awareness of their product the brothers initiated a large-scale marketing campaign, beginning with introducing their compressed yeast cakes to a wider audience at Philadelphia’s Centennial Exposition in 1876 through a Vienna Model Bakery.
Promotional cookbooks giveaways were another early marketing strategy, and one already being used successfully by other companies. To distinguish themselves and their product, the Fleischmann brothers focused heavily on branding, including using colorful illustrations and introducing the use of a cartoon mascot, John Dough, in circa 1912. The Fleischmann Company saw great success from these campaigns, controlling over 93% of their market by the late 1920s and expanding their manufacturing plants, including adding a research laboratory to their plant in Peekskill, New York in 1900. During World War II the company’s research division developed a new product, Active Dry Yeast, which did not need to be refrigerated, allowing American soldiers to enjoy home-baked bread even when serving overseas.
.01 Linear Feet (1 folder)
Language of Materials
This is a single item collection.
R 72, C 3, S 6
Purchased by Special Collections Research Center in April 2019.
“John Dough Sans Cherub (1915) Fleischmann’s Yeast.” 2012. Wannabe Wonderlands: Outside of Oz (blog). November 18, 2012. http://ilex-wannabewonderlandsoutsideofoz.blogspot.com/2012/11/john-dough-sans-cherub-1915.html.
“Our History.” n.d. Fleischmann’s Yeast. Accessed August 25, 2023. https://www.fleischmannsyeast.com/our-history/.
“Photoprint of Painting (1902-1914) of Fleischmann Company Factory Complex, 1975.” n.d. Historical Treasures of Westchester County. Accessed August 25, 2023. https://www.westchesterarchives.com/HT/muni/buchanan/fleischmann.html.
“Vintage Recipe Booklets & Culinary Pamphlets.” n.d. The Townhouse Antiques & Vintage. Accessed August 25, 2023. https://thetownhouseantiques.com/collections/vintage-recipe-booklets-culinary-pamphlets.
Processing completed by Meghan Glasbrenner in August 2023. Finding aid completed by Meghan Glasbrenner in August 2023.
- Guide to "Fleischmann's Recipes: Excellent Recipes for Baking Raised Breads" booklet
- "Fleischmann's Recipes: Excellent Recipes for Baking Raised Breads" booklet
- Meghan Glasbrenner
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